Virtual sessions about connected branding

Repeat session: episode #2

The purpose of purpose

Date & time

April 1st, 2021

10:00 - 11:00 AM CET.


Melle Bos - Head of Brand and Business Consultancy

Connected brands

The world’s most valuable brands.

The past 10 years, technology has transformed the world. And yet companies lost the true connection and their ability to stand out as a brand. To stand out and stay ahead, at Ace we believe companies need to transform into Connected Brands. Because Connected brands are today’s most valuable businesses.

So, what makes these brands so valuable, and what then defines a Connected Brand. And lastly, but maybe more importantly what does it take for your brand to become tomorrow’s Connected Brand. So, let’s connect!

Episode #2

How to define and activate a brand purpose?

In this second episode of Two Cents of Ace, we dive into the first principle of Connected Branding: having an active brand purpose that is connected to your roots and heritage. Why is it more important than ever to determine why you’re here in this world as brand?

What do you aim to positively change that impacts the daily lives of people? And what does it take to define and activate that purpose? Find it out in episode #2 of Two Cents of Ace.

Speaker Melle Bos
Head of Brand and Business Consultancy Ace
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I am a hybrid business, brand and marketing strategist. I help companies move faster and adapt quicker to build brands that matter.

The Ace family

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Key takeaways 

  • A recap of Episode 1 – An introduction to Connected Branding.

  • Why is purpose so important? Is it important?

  • It’s not a green wash, what does it really take?

  • What are the benefits of an active brand purpose?

  • How do I get started tomorrow?

Count me in!

Join this virtual session about connected branding and become ready for a connected future. 

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